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Retail · EFZ

Bookseller EFZ

Sell books and advise customers.

About this profession

Sell books and advise customers. Over 3 years you learn this profession in a host company, at the vocational school and in inter-company courses. At the end you receive a nationally recognised Federal VET Diploma (EFZ).

Day-to-day responsibilities

  • ›Recommend and sell books to customers
  • ›Process orders and present merchandise
  • ›Plan and organize events
  • ›Manage online shops and social media

Skills you'll need

Customer focusCommunication skillsOrganizational talentBook knowledgeDigital competence

A typical week as an apprentice

Host company

3 days/week — you learn the trade hands-on alongside experienced professionals.

Vocational school

1–2 days/week — general education plus job-specific theory.

Inter-company courses (üK)

Several blocks per year — practise core techniques together with other apprentices.

Where you'll work

Shops, department stores, specialist boutiques and the related online operations.

Entry requirements

  • Completed compulsory school (Sek A or B, depending on profession). Strong school report in relevant subjects helps.
  • A 'Schnupperlehre' (1–5 day taster) is the best way to find out if the profession suits you.

What you earn at the end

Federal VET Diploma (EFZ) — a nationally recognised qualification that opens doors to higher VET (HF), the vocational baccalaureate (BM) and universities of applied sciences.

Apprentice wage

Typical monthly gross wage (CHF). Actual wages vary by sector and region.

Year 1

CHF 700 – 900/ Mt.

Year 2

CHF 950 – 1’200/ Mt.

Year 3

CHF 1’300 – 1’700/ Mt.

Future-readiness

Score 3/5
SolidSolid
Demand trend3/5
Adaptability3/5
Automation risk3/5

Our take

The book trade is changing, but with online skills and good advice, prospects remain stable.

Early contract endings in this field

Across Retail apprenticeships, roughly 25–32% of contracts are ended early, compared with about 23% nationally. Most of those apprentices continue their training elsewhere.

Further education & career

  • Federal Diploma of Higher Education (BP) in retail
  • Advanced Federal Diploma of Higher Education (HF) in marketing
  • Vocational Baccalaureate and University of Applied Sciences (FH)
  • Specialization in antiquarian books or publishing

Learn more

Official sources and further information about this profession.